Re: The Telecom Digest (16 messages) [telecom]

Sat, 25 Sep 2010 23:23:21 -0400 Monty Solomon <monty@roscom.com> noted the article:

<<Smartphones encourage mobile user churn

Owners of high end handsets are the least loyal, bad news for AT&T


Published: 22 September, 2010

High end smartphones not only bring operators' networks crashing down
with their high rates of data consumption, but they breed fickle
consumers who will worsen churn levels, especially as users get more
hostile to two-year contract lock-ins. The downside of the smartphone
boom is highlighted in a survey by Nokia Siemens, which found that
users of high end handsets are the least likely to stay with their

Further on into the article it states:

<<Before smartphones, the main driver of customer loyalty was network
coverage and signal strength. Now the device is the main factor for
customers choosing a carrier, and applications and services play a
major role in keeping them loyal, both to the device and the

In my opinion anyone who switches their carrier simply for a device no
matter how "wow" the device is a little not too smart.  Many people
have stated many times that AT&T's network is inferior to Verizon's
but I know plenty of people who now have regular non jailbroken
iPhones who I assume are on the AT&T network and have abandoned their
previous network.  If you have a device that can't perform because the
network you are using is either over-saturated with traffic or has
spotty network coverage so you cannot make voice calls or use data
services you have a gee-whiz device that is essentially a paperweight
for all the use it is to you for the services you assumed you could
use.  In many phone forums which I have observed they always say that
the most important thing for mobile service (meaning voice and these
days data) is that you have good network coverage.

9/28/2010 5:45:44 PM
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