http://www.theregister.co.uk/2010/12/28/apple_privacy_lawsuit/

'We respect your privacy' promise in dispute

<quote>
Apple has been named in a class-action lawsuit alleging that the company 
allows iOS applications to provide advertisers with sensitive – and 
supposedly private – user information, according to Bloomberg Businessweek, 
which broke the story on Tuesday.

"Apple claims to review each application before offering it to users, 
purports to have implemented app privacy standards, and claims to have 
created 'strong privacy protections' for its customers," the complaint 
states. "However, Plaintiffs have discovered that some of these apps have 
been transmitting their personal, identifying information ('PII') to 
advertising networks without obtaining their consent."
</quote>

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Big Brother is watching ... so are we