This year, Microsoft pushed users on taking advantage of its
offer to upgrade their PCs to Windows 10 for free. That meant
the company used a variety of tactics to get people to install
an updater and run it to replace their old operating systems
with the new one.
Overall, Microsoft got the balance right between being too
aggressive and getting users to upgrade, Microsoft Chief
Marketing Officer Chris Capossela said in a Windows Weekly
interview. But he did admit that Microsoft stepped out of line
at one point with a change that confused and dismayed a number
�There was one particular moment ... where the red �x� in the
dialog box, which typically means, you know, �cancel,� didn�t
mean cancel,� he said. �And within a couple of hours of that
hitting the world, with the listening systems we have, we knew
that we had gone too far."