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#### Cartier Font?

Hello everybody,

does anyone here know if there is a complete script font
which was used for the Cartier Logo?
http://www.brandsoftheworld.com/search/?action=1&text=cartier

thanks for any hints,

Marc


 0
Marc
8/1/2005 7:29:07 AM
comp.fonts 4623 articles. 2 followers. margulisd (51) is leader.

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Marc Goldhagen wrote:

> Hello everybody,
>
> does anyone here know if there is a complete script font
> which was used for the Cartier Logo?
> http://www.brandsoftheworld.com/search/?action=1&text=cartier
>
> thanks for any hints,
>
> Marc
>
>

I'm going to take a wild guess here and say that the likely answer is
No, but there are undoubtedly script fonts that are close enough for all
practical purposes.

The reason I think that there would not have been a font created (at
least a Cartier-authorized one) is historical. Cartier, like Tiffany &
Co., has long been heavily involved in the wedding business; and one of
the services they offered for a great many years (still do AFAIK) is the
creation of engraved formal invitations. These were (still are?)
produced by a craftsperson who hand-engraves the text of the invitation
on a copper plate, which is, in turn, used to produce the actual
invitations. It may be that these days the engraving is done All Things
Remembered-style on automated equipment or else using the slightly older
pantograph technology. But I believe that as late as, say, the 1960s,
the work was still being done by hand, with a steel graver cutting copper.

Given this background, it is almost certain that the Cartier logo was
initially produced by one of their master engravers and was not produced
as a font.

 0
Dick
8/1/2005 9:11:49 AM

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