New ebook about publishing : Self-Publishing Simplified

Hi everyone, from time to time several of us at Outskirts Press have
posted with articles and tips from our free e-University courses.
Lately, we've all been busy getting our ebook publishing guide
finalized and now it is available for free from

You can decide whether or not it is right for you. Here is an excerpt.
Hopefully it helps some of you. Cheers, Gem


When the movie studio system was formed in the early 1900s, actors were
signed to exclusive deals, treated like commodities, and paid pennies.
The studios maintained all the control and made all the money.

Only when movie stars became "free agents" did their autonomy soar.
Their paychecks followed suit. Do you think actors today would be
making $20 million a picture if the studios were still in charge?

Fast forward to the new millennium. The old-fashioned publishing
industry is undergoing a similar paradigm shift. Authors are
discovering alternatives to traditional publishing because they
recognize the shortcomings in-herent in the industry's archaic
business model. Currently, old-fashioned publishers accept about 2% of
the books they deem "good enough" and even then they lose money on
about 80% of the ones they publish. It's tough to be successful when
they expect you to fail.

Myth:  Old-fashioned publishers do all the marketing for you.
Fact:  Unless your name is Stephen King, prepare to do an extensive
amount of self-promotion no matter what publishing path you pursue.

If you want to overcome those odds, and even if you prove successful,
be prepared to relinquish all your rights along with all your creative

Of course, that's the least of your worries. If your book fails to
immediately find an audience (i.e., turn a profit), be prepared to
watch your publisher yank the book from the shelves. The majority of
traditionally published books go out of print within five years.

Once it goes out of print, you may consider republishing it elsewhere.
But first you'll be required to buy back your rights. Most troubling
of all, your publisher may not even sell them to you.

Old-fashioned publishing is an archaic business model that has to
adapt. The Industrial Revolution revolutionized it once; the Digital
Revolution is revolutionizing it again.

Self-Printing & Imprinting

When Newsweek and Time Magazine refer to self-publishing, they are
often referring to self-printing or im-printing - the antithesis of
old-fashioned publishing.

Before custom publishing services, and even before
pub-lishing-on-demand, doing all the work was often a determined
writer's only recourse if he or she wanted to self-publish a book.

By self-publishing with a printer, authors maintain their own rights
and full control over the interior layout and cover design. That's

They are also responsible for obtaining their own ISBN number and EAN
barcode. Plus, when the book is pub-lished they have to track orders,
bill customers, handle fulfillment, and maintain inventory. That's

Perhaps the worst part is the initial cost. Printers usually ex-pect
you to print large quantities of books up-front to justify the cost of
a press run. A recent Newsweek article indicated that a self-publishing
author who uses a printer should be prepared to spend from $5,000 to
$25,000. How do you know how many copies to print? It's usually a
guess. And without any automatic distribution, it's likely that many
of the books you print will end up collecting dust and taking up space
in your garage or basement. 

Read more at http://outskirtspress.com

8/18/2005 5:24:39 PM
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